Digital technology is allowing direct mail to make a comback in a market of declining print advertising.
Green button machinery, variable data and personalisation is allowing businesses to target prospective clients or existing customers by tailoring marketing pieces to each individual on any given database or campaign.
whether it be a simple ‘dear john Smith’ printed piece or targeted advertising based on you specificially, DM’s are making waves in the digital world.
Add to this, commerical printers now have the ability to add special effects and embellishments, creative pop outs or 3D imagery to the mailer that historically was too expensive and time consuming in a traditional offset world.
the below piece was created by the clever team at Direct Mail Solutions in Auckland for a recent event showing Direct Mail. Their piece is all digitally printed. its showcases their unique ‘transformailer’ pack with vibrant gold, silver and metallic print effects and some nifty sewn bound notebooks printed in white ink, all from their Fuji Xerox Iridesse 6 colour Digital Press. Get in touch with the team @directmailsolutions to learn more
PRINT – Direct Mail Solutions
CLIENT – Self Promotion
STOCK – ICON Silk Matt
PRINT SPEC – CMYK + Silver (one pass) finished in their fully automatic Transformailer